With the recent release of its 2010 work wear and outdoor apparel catalog, DRI DUCK has introduced its latest collection of high-quality, high-performance jackets, shirts and caps. As a bonus, the company has launched a new, electronic version of its product catalog designed to meet rising customer demands for a more versatile format.
But bearing in mind its own brainchild ‘Shades of Green’ it is cutting back on the number of printed catalogues. The initiative proceeds to promote more eco-friendly, sustainable environments. Scott Tubbs, General Manager of DRI DUCK said, “The new eCatalog allowed us to reduce our print quantities by over 50 percent while also making it easier and more cost-effective for us to reach an even broader audience.”
DRI DUCK has joined hands with Omaha based Proforma Identity Marketing Group creating an online catalog that is similar to its printed counterparts in appearance and product offering. Users can flip through pages, browse - even interact! What’s more, sharing the catalog is easier than ever with built-in tools for creating and emailing individual products or a PDF of the entire catalog.
DRI DUCK’s sales force is also utilizing a new online Sales and Marketing Guide in order to support the online catalogue. Nicole Parker, Corporate Sales Manager, said, ““We’re really excited about the ability to create and deliver a customized product offering virtually on demand. The added convenience and time-savings is something our corporate clients and retail markets can really appreciate.”
Offering a full range of innovative designs, styles and features at affordable prices, the online catalogue has more to offer than what meets the eye prima facie. Customers will find much-anticipated additions to the top-selling Wildlife Series collection, an expanded line of shirts and fleeces loaded with performance features. Add to that quality craftsmanship that customers have come to expect from the DRI DUCK brand, and you have a winner.
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